Keep frizzy hair growing strong with Aveeno Plant Protein Blend Shampoo. This strengthening shampoo helps promote a healthy scalp while nourishing and strengthening strands. Great for frizzy, damaged hair, this formula infused with plant protein, vegan keratin and chia seeds helps control frizz while leaving hair soft and manageable. Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes. Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. Were not only mindful of what goes into our formulations, but also of our impact on the world around us. To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Plant Protein Blend Conditioner for the optimal moisturizing routine.

• STRENGTH AND LENGTH: Keep hair growing strong with Aveeno Plant Protein Blend Shampoo, designed to nourish and strengthen strands, soften hair and combat intense frizz
• UNIQUE FORMULA: With oat as its first ingredient, along with infusions of plant protein, vegan keratin and chia seeds, this nourishing formula strengthens and softens hair with every use
• FRIZZ CONTROL SHAMPOO: Nourish and strengthen strands while containing frizz, all while softening damaged hair. Get all these hair-loving benefits in a complete formula that\'s good for your hair and the planet
• WHOLESOME HAIR CARE: Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers wholesome hair care products that soothe your scalp and nourish your strands
• CLINICALLY PROVEN: Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection